






Soaps always look sad when they lose their shape and simply lie next to the sink edge. This soap packaging was designed to let the soap itself appear more valuable. The soap can be hung on the belt, so it doesn't smear the sink. The name of the soap is „brilliant“. Because why not? „Zum Seifen nah“ (in reach for soap) is a wordplay based on the German phrase „Zum Greifen nah“ (within reach).